growth hacking
40% Surge From Higgsfield: Growth Hacking vs PMF Failure
In Q1 2026 Higgsfield’s crowd-sourced AI TV pilot lifted monthly active users by 40%. The surge proved unsustainable because the company relied on growth hacking instead of solid product-market fit, leading to a steep decline in engagement and investor confidence. Growth Hacking: The 40% Surge That Crushed Credibility When