growth hacking

Brands Briefing: Anthropologie's weddings business has become a powerful customer acquisition engine — Photo by Andrea Prochi

growth hacking

Anthropologie Micro-Influencers Don’t Match Celebrity Brands for Customer Acquisition

Anthropologie Micro-Influencers Don’t Match Celebrity Brands for Customer Acquisition Three micro-influencers promoted Anthropologie’s spring collection last summer, yet their combined reach fell short of a single celebrity endorsement. In my experience, micro-influencers generate lower acquisition volume and higher cost per customer than celebrity partners, especially when targeting affluent